Proof

Trusted by teams who care about outcomes.

Evidence from
people I’ve worked with.

A selection of organisations and leaders I’ve supported — plus testimonials from people I’ve worked with directly.

Read the endorsements
Mathew VernonRelationships · Commercial leadership · Delivery
01 / Background

Sectors & platforms.

01

Agencies & Media

  • Dentsu / Merkle
  • Carat / iProspect
  • Bauer Media
  • Johnston Press
  • William Reed
02

B2B & Enterprise

  • Vodafone
  • SHARP / KIP
  • Hutton Agency
  • Cross-sector B2B services
03

Platforms & Ecosystems

  • Google Marketing Platform
  • Amazon Advertising
  • HubSpot
  • Salesforce
02 / Executive endorsements

What people I’ve worked with say.

03 / Executive endorsements

What senior leaders say.

“Mat has a strong reputation across Google for his collaborative approach and customer focus. He led our most complex D2P opportunity with Vodafone end-to-end with diligence and composure.”
Antonia CecioPartner Manager, Google
“A genuine subject matter expert. Always approachable, clear in direction and adaptive in approach — ensuring clients and teams understand both the strategy and next steps.”
Louise RoseManaging Partner, Carat
“Mat brought real rigour to our accounts and strengthened relationships across teams. He has a rare ability to distil complex ideas into clear, actionable direction.”
Claudia WestGroup Business Director, Dentsu
04 / Commercial leadership

Deal control in practice.

“Mat demonstrated strong commercial acumen during complex GMP and GA4 negotiations — balancing client value with margin protection through structured tiered pricing.”
Chris PattinsonClient Director, Carat
“Mat brings a pragmatic, commercially balanced approach to contracting. He consistently shapes creative solutions that work for clients, Google and the business.”
Janet TownsendContracts Manager, Dentsu Legal
“Proactive and commercially astute, Mat reacts at pace to opportunities and delivers against requirements to get business won and over the line.”
Chris WhiteClient Director, iProspect
05 / Delivery & execution

Getting things done.

“Mat took real ownership of the reseller sales process and quickly became a recognised authority across Client Services. His proactive engagement strengthened cross-team collaboration.”
Isobel JonesTech Success Partner, Merkle
“When we hit problems, Mat took initiative and resolved them. His drive ensured the site launched a week early — delivering what seemed impossible.”
Adrian CowderoyProgramme Manager, William Reed
“Mat simplified the technical into something clients could confidently understand. His support directly contributed to securing immediate revenue — with scope for more.”
Helen BurrowsMedia Sales Executive, Johnston Press
“Mat transformed our online sales capability, helping shift company strategy from seeing digital as incremental to making it a core revenue focus.”
Dan DoreNew Media Manager, William Reed
“I’ve been impressed by Mat’s clarity and sense of ownership — particularly in allocating responsibilities and driving collaborative new business efforts.”
Dan StubbsMedia Technology Partner, Dentsu
“Mat structures work with clarity and precision. His attention to detail, subject expertise and willingness to support others make him invaluable to the team.”
Liam Mordew-LeeAnalytics Partner, Merkle
06 / Certifications

Recognised. Certified. Proven.

Platform certifications and commercial credentials across media, analytics and revenue operations.

Google Marketing Platform

  • Search Ads 360Media platform operations
  • Display & Video 360Media platform operations
  • Campaign ManagerAd serving and measurement
  • Google AnalyticsMeasurement and reporting
  • Foundations of AI SearchSearch and AI foundations
  • Foundations of Digital MarketingDigital marketing fundamentals
  • CreativeCreative effectiveness
  • Conversion OptimisationConversion improvement
  • Privacy for Agencies & PartnersPrivacy and compliance

Amazon Advertising

  • Amazon DSPProgrammatic activation
  • Amazon Retail for AdvertisersRetail media fundamentals
  • Amazon Sponsored AdsSponsored performance media

CRM & Sales Platforms

  • HubSpot — Sales ManagementPipeline and CRM operations
  • Freshdesk — Marketing LeadershipService and marketing leadership
07 / Awards & recognition

Performance recognised.

Commercial and team performance awards across agency and media environments.

5× & 3×

Team Performance Awards

5× Sales Team of the Quarter and 3× Sales Team of the Year — sustained recognition for team-level sales delivery across agency environments.

3×

Commercial Excellence

Winner — "Passion for Winning". Highly Commended — Best Sales Pitch. Highly Commended — Sales Initiative. Recognition for high-impact commercial contribution.

★

Industry Recognition

Shortlisted — NMA Effectiveness Award. External acknowledgement of commercial impact and effectiveness in a competitive industry context.

08 / Next

Seen enough?

If you’re hiring and want to talk, I’m available for the right role.

Want references? Happy to provide them in context.