I’m a commercial leader with more than 20 years’ experience developing revenue, customer relationships and strategic partnerships across technology, digital media and enterprise software.
I work particularly well where the sale is complex: multiple stakeholders, technical specialists, commercial negotiations and relationships that need to deliver value long after the contract is signed. My experience spans new business, account growth, retention, channel development and enterprise agreements - bringing the right people together to turn opportunities into lasting commercial relationships.
Where I add valueDeveloping new business and expanding existing relationships. At Merkle, Analytics revenue grew 30% year-on-year; earlier in my career I doubled revenue at KIP and grew digital automotive revenue at Bauer by 123%.
Building relationships beyond the initial sale, understanding changing customer needs and creating opportunities to grow together. At Merkle, the portfolio I supported maintained a renewal rate above 90%.
Leading opportunities involving multiple customer stakeholders, technical specialists, finance, legal and senior leadership - from proposition and pitch through negotiation, contracting and onboarding.
Developing routes to market through technology and channel partners, including experience across Google Marketing Platform and partnerships with organisations including SHARP, Xerox and Konica Minolta.
At Merkle / dentsu, I held commercial responsibility across relationships with organisations including:
Commercial ownership of a multi-market agreement for a global telecommunications giant - aligning customer teams, internal specialists and senior leaders through negotiation and onboarding planning.
The customer’s organisation combined individual teams across multiple EMEA markets with a central buying office. Moving the agreement forward required alignment across those teams and Merkle/dentsu’s local offices, alongside complex billing and contracting requirements.
I held commercial ownership of the deal, bringing finance, tax, legal and delivery specialists together to establish workable positions and resolve issues with the customer.
I remodelled the commercial proposal as requirements evolved and worked with senior leaders to secure executive support where decisions stalled. Alongside the negotiations, I secured department heads’ commitment to onboarding resources and built a business case for additional capacity.
The agreement closed following an extensive contracting process, with cross-functional support secured for onboarding across multiple markets.
Developing and enabling a channel partnership that combined office and wide-format printing in a transportable site office solution for a major UK construction business.
SHARP needed wide-format printing capability to compete for broader customer opportunities. At KIP, I spent a year bringing SHARP on board as a channel partner, negotiating commercial terms and securing support from our US head office.
Working with SHARP’s Head of Production Print, I coordinated sales training, developed partner enablement materials and supported customer meetings. I also worked with our UK technical team to arrange training for SHARP’s service technicians.
Together, we proposed a site office housed in a transportable container, combining office and wide-format printers, ready to connect to power and internet on arrival.
I helped demonstrate the commercial value to SHARP’s senior leadership, showing how investment in the equipment could support returns from ongoing service and maintenance.
The customer selected the solution to support its operations across the UK.
“Mat is an excellent sales lead for the GMP partnership.
He has a great reputation across Google due to his collaborative nature and customer centricity. Mat is easy to work with, especially on complex deals.
He managed our most difficult D2P opportunity […] from end to end, leading the process with diligence and grace.”
Client name omitted.
“He is a pivotal connector between clients, Google, and Dentsu, consistently shaping new analytics opportunities and ensuring ongoing services support.”
“Mat has taken real ownership of the GMP reseller sales process, working closely with the rest of Tech Success and technical teams to deliver a positive client onboarding experience.”
Technology, digital media and enterprise software. The full detail is in my CV.
Download CVResponsible for developing new business and strategic partnerships across media, membership and not-for-profit markets in the UK, Europe and Asia. Engaging senior customer stakeholders on tailored SaaS solutions, working with UK and US sales and marketing colleagues, and coordinating with senior executives and onboarding teams on client transitions.
Owned commercial client relationships across dentsu and Google, covering Google Marketing Platform licences and consultancy, annual renewals, upgrades and support arrangements. Brought specialist, legal and finance teams together to negotiate new deals and manage complex agreements.
Authored pitches and commercial proposals for organisations including Apple, BMW, Emirates, JLR, Barclays and Armani.
Co-launched a consumer electronics and lifestyle brand activation agency, managing EMEA sales and account relationships.
Recruited and supported partners for 3D printers and resins across EMEA.
Developed channel and OEM relationships, including SHARP, Xerox and Konica Minolta. Supported partners through training, proposals and tenders.
Worked with automotive retailers on SaaS websites, ecommerce and integrations. Signed the majority of UK Vauxhall retailers to the platform.
Developed bespoke digital solutions and coordinated delivery, including seven microsites launched within three weeks.
Managed automotive digital advertising relationships across Parkers and CAR, growing revenue by 123% over four years.
William Reed · Online Sales Manager · 2005–2008
TotalJobs Group · Account Manager · 2002–2005
Farming-On-Line · E-Commerce Consultant · 1999–2002
If you’re looking for someone who can bring customers, partners and teams together, I’d welcome a conversation.
Mathew.Vernon@gmail.com